Promising review: “This holds its own (and in many cases even exceeds) my vast collection of Givenchy, Armani, Guerlain, EL, YSL, and Lancôme lipsticks. I got the shade ‘Effortless,’ which seemed like the only shade that would work for a cool-toned complexion. And it is supreme: a gorgeous blue-based medium pinky-mauve, so nourishing and moisturizing, with excellent weartime. There is transfer, but it blots down beautifully. No taste, no scent. The case is a nice matte black with that magnetic snap-on cap. I am blown away that a $9 drugstore lippie can be this great AND cruelty-free!! Please make more blue-based shades of this for cool-toned people, E.l.f. And job well done: Bravissima!” —Macava
Price: $9 (available in 10 shades)
