This works best in thinning ares on the crown and partline, and if you’re in between two shades, the brand recommends going with the darker option. To use, just sprinkle over the desired area and pat it in — you can also hit it with some hairspray for an extra secure hold. It’ll wash out with your next shampoo.
Here’s what BuzzFeed Shopping editor Daniel Boan says about it: “I personally am OBSESSED with this stuff for covering the bald spot my thirties have so graciously gifted me. It is so simple to sprinkle into any thinning areas (yes, even by yourself! Though I typically hold up a hand mirror behind my head while looking in another mirror to get a better idea of where to aim the container). I’ve never had any issues with it fading or sweating off, though I do typically do a super light spritz of hairspray just in case.”
Promising reviews: “I have thinning hair due to a number of medical issues (thyroid, chemo), with the majority of bald/thin spots at the crown. The color match was perfect and it’s very easy to apply to the bare spots. It sprinkles on easily and covers wonderfully. I pat it into place and finish with hairspray and I’m good to go.” —mozart8
“I have AA 4c hair that I recently cut super short. When it was long, my thin spots around the hairline were concealed. So, with my hair short, they were apparent and made me self-conscious. I purchased Boldify with just a little skepticism. I am so glad I purchased it. The application is easy and does not stain clothing. Be careful not to scratch your head throughout the day because you will see the dark coloring under your fingernails. It is a large bottle for the price. I will continue to buy and recommend.” —Jza Jza
Get it from Amazon for $13.95+ (available in four sizes and a two-pack, and in 14 colors).
