Ecommerce platform Flipkart’s recent report on beauty trends highlights the growing preference for premium quality products.
Flipkart recently unveiled its ‘Glam Up Annual Beauty Trends Report’ at ‘Glam Up Fest 2025’, offering insights into the fast-evolving beauty preferences of Indian consumers. Launched in partnership with Nielsen IQ, the report explores how evolving consumer preferences, rising affluence, and growing demand across new regions are fuelling India’s beauty boom.
Flipkart sold over 148 million beauty products in 2024 on its platform. Over 5 beauty essentials were sold every second on its platform across haircare, makeup, and skincare.
“The beauty landscape in India is in the midst of a vibrant transformation, and no one is driving it more than GenZs. Their evolving preferences, digital fluency, and expressive approach to beauty are reshaping the industry as we know it,” said Manjari Singhal, Head of Business, Cleartrip, and FMCG, and General Merchandise, Flipkart.
According to the report, Gen Z’s presence in the online beauty and personal care space is expected to increase from 40% in 2024 to 47% by 2030.
The report also emphasises that, in 2025, beauty is no longer just about products, it’s about intentional choices shaped by conscious consumers and creator-led influence. It highlights how trends like skinimalism (a minimalist approach towards skincare) and SPF rituals are making beauty more personal, science-led, and socially influenced.
Other highlights from the report
• Flipkart’s premium beauty and personal care selection is growing at 70% year-on-year.
• The foundation of beauty is now skincare: Minimalist routines with hydration and barrier repair are dominating both shopping carts and social feeds. Korean beauty products continue to surge in popularity, with K-products seeing over 90% growth year-on-year on its platform.
• Beauty routines are increasingly rooted in science with 62% of Gen Z searching for beauty by ingredients, not brands.
