The Tony Awards effect has hit Broadway grosses.
Sunset Blvd saw the biggest post-Tonys bump last week with its grosses jumping up more than $400,000 from the prior week to reach $1.7 million.
Nicole Scherzinger, star of the show, won a Tony Award for her performance at the ceremony June 8 and also performed as part of the telecast. The show also won best revival of a musical. Sunset Blvd’s average ticket price also increased to $138 from $110 the week before and capacity increased to 92 percent from 89 percent.
Purpose, which took home the Tony Award for best play and one for featured actress Kara Young, also saw a $100,000 boost in grosses, hitting $636,381 last week, which is the highest gross of its run yet. The play opened March 17 at the Hayes Theater and has had a high capacity throughout its run.
Oh Mary!, which lost out on best play, but took home trophies for its lead, Cole Escola, and director Sam Pinkleton, saw its grosses shoot up $152,000 last week to hit $1.35 million, marking the 12th time the play has broken the house record at the Lyceum Theater. The average ticket price also increased to $189, which is the highest yet of its run.
Maybe Happy Ending was the big winner at the Tony Awards last week, taking home five Tonys, including best musical, best score, best book and best leading actor in a musical for its star, Darren Criss. The musical also hit the highest gross of its run last week, reaching $1.2 million, with a modest increase of about $77,000 from the prior week.
On the other hand, Real Women Have Curves announced Tuesday that it would be ending its run June 29. The musical performed on the Tonys telecast, but did not take home any trophies after being nominated for best score and featured actress in a musical. However, the musical, which opened April 27, had already seen low capacity and grosses at the James Earl Jones Theatre leading up to the ceremony. Last week, the musical hit the lowest capacity of its run, around 63 percent, and its grosses fell $50,000 from the prior week to $365,252.
Othello, starring Jake Gyllenhaal and Denzel Washington, and Good Night and Good Luck, starring George Clooney, both played their final performances on June 8. Absent the two high-grossing shows, the overall industry gross was down 14 percent last week from the prior week.
Without those two in contention, Wicked returned to the top of the industry grosses, bringing in $2.34 million, followed by Glengarry Glen Ross with $2.27 million, The Lion King with $2.09 million, Hamilton with $2.06 million and then Sunset Blvd.
