Sarah J. Maas, bestselling author known for her blockbuster literary franchises including A Court of Thorns and Roses, has signed an exclusive worldwide licensing agreement with IMG Licensing.
The Hollywood Reporter can reveal that, under the multiyear deal, IMG Licensing will develop and manage a robust licensing program spanning Maas’s entire fictional universe with the aim of creating new touchpoints for her fervid fanbase.
With over 70 million English copies sold worldwide and translations in 38 languages, Maas is one of the most influential authors of her generation with a knack for the “romantasy” genre. Hit books of hers also include the Throne of Glass and Crescent City series’.
Through the new partnership, Maas and IMG Licensing will extend well-loved characters and stories beyond the pages and into apparel, beauty, lifestyle, home décor, wine and spirits, food and beverage, toys and games, collectibles, cosplay, and immersive fan experiences, THR understands.
“Representing Sarah J. Maas and her extraordinary literary worlds is an incredible honor,” said Samantha Chang, vice president at IMG Licensing. “Together, Sarah and her fans have created a cultural phenomenon that has redefined fantasy fiction.”
She continued: “We’re excited to launch a dynamic and carefully curated licensing program that offers fans meaningful new ways to celebrate the characters and stories they love.”
Hulu’s TV adaptation of ACOTAR, with Ron Moore attached, was officially scrapped earlier this year, but not to fear — the rights have been returned to Maas and she’ll be shopping them around to different studios.
