The Giggly Squad podcast, hosted by Hannah Berner and Paige DeSorbo, has renewed its exclusive advertising partnership with Acast.
The multiyear deal will see Acast retain exclusive global sales rights for the audio podcast and the show’s YouTube simulcast. Acast will also continue to have sales rights for opportunities on the podcast’s social media platforms, newsletter and live tours.
Berner and DeSorbo, who rose to fame on Bravo’s reality show Summer House, launched their podcast with Acast in 2020. Since then, the podcast has risen to become one of the top-ranking shows on Apple Podcasts and launched campaigns with brands including Dunkin’ Donuts and Unilever’s TRESemme.
“Hannah and Paige and the incredible Giggly Squad community of Gigglers are such an important part of our creator network” said Tiffany Ashitey, managing director for the US at Acast. “Since its inception in 2020, Giggly Squad has consistently resonated with audiences and advertisers alike through its infectious humor and relatable conversations. It’s a partnership we’re fiercely proud of as we continue to amplify their reach and connect them with even more advertising partners across their audio and video presence.”
In addition to their podcast, Berner and DeSorbo recently published their first book, How to Giggle: A Guide to Taking Life Less Seriously and have launched a YouTube video series, Hannah & Paige Try New Things.
Berner is represented by WME, Entertainment 360, HJTH and The Lede Company. DeSorbo is represented by WME, Allora Talent, HJTH, and LUNA.
“Acast have been thoughtful, skilled and connected partners since day one,” said Berner and DeSorbo. “From providing us with the support and tools to connect with our audiences and grow Giggly Squad into what it is today, to allowing us to turn our passion into a paying career, it just works. We’re looking forward to many more years of giggling together with Acast.”
