Avex Music Group has signed Justin Bieber’s longtime backing group We the Band, the company announced Thursday.
We The Band consists of bassist Harv, DJ Tay James, guitarist Julian Micheal, drummer Devin “Stixx” Taylor and keyboardist O’Neil Palmer. Aside from being as Bieber’s DJ, James has also been Bieber’s longtime a&r. Harv, meanwhile, has produced several Bieber tracks including 2020’s “Forever” with Post Malone and the 2021 smash hit “Peaches” featuring Daniel Caesar and Giveon.
The move comes about two months after Avex, the Japanese entertainment conglomerate, named music manager Brandon Silverstein the CEO of the newly created Avex Music Group and acquired his company S10 Music Publishing.
“Through my friendships and conversations with both the band and Justin, I saw how much they believe in and inspire each other—not just as collaborators, but as people,” Silverstein said in a statement. “Harv and Tay’s vision, and the band’s genuine talent, made it clear this was something special with real potential. That energy sparked something in me and the Avex team. We’re genuinely excited about what’s ahead.”
With signing done, We the Band are finishing up their debut album, Avex confirmed Thursday. The company didn’t give a specific release date but said the record would be out later this year and “will feature a number of special guest appearances.”
“This has been a dream of ours for many years now,” We The Band said in a statement. “To create our own music that represents who we are as musicians with the support of a global powerhouse like Avex is incredibly exciting for all of us. We can’t wait for our fans to hear what we’ve been working on.”
