Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 193rd edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys.
What would you do if you were in their shoes? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves actually did. Would you do things differently?
Check out YourStory’s Book Review section as well, with takeaways from over 355 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.
.thumbnailWrapper{
width:6.62rem !important;
}
.alsoReadTitleImage{
min-width: 81px !important;
min-height: 81px !important;
}
.alsoReadMainTitleText{
font-size: 14px !important;
line-height: 20px !important;
}
.alsoReadHeadText{
font-size: 24px !important;
line-height: 20px !important;
}
}
Q1: Cardiac care
There are many challenges in providing quality cardiac diagnostics to people living in remote rural areas, such as limited infrastructure, high treatment costs, and lack of access to facilities. How can these challenges be tackled?
Q2: 3D printing
There are many companies making 3D printers or selling 3D-printed objects, but not many offer on-demand 3D printing services. Where is the entrepreneurial opportunity here?
Q3: Pet care
Pet ownership is increasing in many cities, but there are not many services or communities yet for responsible pet parenting. How can this gap be filled?
.thumbnailWrapper{
width:6.62rem !important;
}
.alsoReadTitleImage{
min-width: 81px !important;
min-height: 81px !important;
}
.alsoReadMainTitleText{
font-size: 14px !important;
line-height: 20px !important;
}
.alsoReadHeadText{
font-size: 24px !important;
line-height: 20px !important;
}
}
Q4: SME business
Many artisans and small businesses have a presence in social media, but do not yet have their own websites with payment gateways and inventory management tools. How can these gaps be filled?
Q5: Surveillance and intelligence
Surveillance cameras seem to be ubiquitous, but most are silent observers. They watch and record, but do not respond immediately when the need and opportunity arise. Where is the entrepreneurial opportunity here?
Answers!
Congratulations on having come this far! But there’s more to come—answers to these five questions (below), as well as links to articles with more details on the entrepreneurs’ solutions. Happy reading, happy learning—and happy creating!
A1: Cardiac care
Founded by Rajat Jain, medical technology startup Sunfox Technologies has developed a product called Spandan, a portable, AI-powered ECG device. It can diagnose cardiac abnormalities and give risk alerts in a matter of minutes, and can be paired with a smartphone via a cable or Bluetooth to display and analyse readings.
The device can detect over 40 cardiac abnormalities, including arrhythmias (irregular heartbeats), myocardial infarctions (heart attacks), and tachycardia (abnormally fast heartbeat. Read more here about why the devices cost Rs 7,000 to Rs 10,000 (compared to conventional machines in the range of Rs 50,000 to Rs 2 lakh), and how they have been used by over 30,000 individuals across 20 countries.
A2: 3D printing
Founded by Pratyush Soni and Akash Bansal, Fraxus3D offers 3D printing services, customised miniature models, product prototypes, and 3D sculpting. It is positioned not just as a printer or product seller, but as a full-cycle design and manufacturing service.
Fraxus3D also works on unique projects for the government and infrastructure sectors, and has launched a gifting vertical offering a range of gifts and jewellery. Read more here about how the startup reported a revenue of over Rs 2 crore in FY25, up from Rs 1.3 crore the previous year.
.thumbnailWrapper{
width:6.62rem !important;
}
.alsoReadTitleImage{
min-width: 81px !important;
min-height: 81px !important;
}
.alsoReadMainTitleText{
font-size: 14px !important;
line-height: 20px !important;
}
.alsoReadHeadText{
font-size: 24px !important;
line-height: 20px !important;
}
}
Q3: Pet care
Founded by Yash Sathe, Pawzeeble is a tech-based pet-centric platform with AI at its core. Its pet-parenting community helps people find out what to feed their pets, when to visit a vet, or how to care for different breeds.
In addition to veterinary clinic appointment booking and QR tags, it offers Sheru.ai, an AI chatbot trained on more than 500,000 pet data profiles and 170 million data points. Read more here about how the platform’s users span around 40 cities, 380 clinics and 600 veterinarians.
A4: SME business
Founded by Trilochan Parida and Divya Mallick, Typof helps SMEs build websites at affordable rates, so they can enhance visibility, drive traffic, and grow their business. It charges Rs 1,499 per month for its services, and already has 2,500 recurring customers.
The solution for artisans, corner stores and D2C brands includes marketing tools, multiple payment gateways, and inventory management. Read more here about it also includes integration with ChatGPT and Grok, with AI-generated content that comes out pre-set for SEO.
.thumbnailWrapper{
width:6.62rem !important;
}
.alsoReadTitleImage{
min-width: 81px !important;
min-height: 81px !important;
}
.alsoReadMainTitleText{
font-size: 14px !important;
line-height: 20px !important;
}
.alsoReadHeadText{
font-size: 24px !important;
line-height: 20px !important;
}
}
A5: Surveillance and intelligence
Founded by Rajul Tandon and Neerja Kumar, Enalytix is a B2B startup that develops AI in CCTV cameras, turning passive video footage into actionable intelligence. It uses computer vision and machine learning to identify events of interest in video feeds, such as customers who seem to be ignored in a store, or a mismatch in food stock.
Its software can detect colour, shape, motion, and texture in video feeds, which allows the system to identify not just people and objects, but behaviour. Read more here about its offerings for sectors like retail and defence, with a one-time cost in the range of Rs 15,000- 20,000.
YourStory has also published the pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups’ as a creative and motivational guide for innovators (downloadable as apps here: Apple, Android).
Edited by Kanishk Singh
