Author: Arabian Media staff

Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs are getting YouTube completely wrong. They’re copying entertainment creators, chasing viral moments and treating their channel like a content graveyard instead of the powerful authority-building platform it actually is.Here’s what they’re missing: YouTube now captures over 12% of total television viewing time, which is more than Netflix, Disney or any major network. When you upload a video, you’re not competing against other YouTubers. You’re competing against prime-time television.This changes everything about how you should approach the platform.Related: Turn YouTube Into a Business Growth Engine With These Easy TacticsWhy traditional YouTube…

Jersey Mike’s is bringing a new face to the table — and he’s no stranger to sports fans. The sub sandwich chain, ranked #2 on the 2025 Franchise 500, has tapped Eli Manning, the two-time Super Bowl MVP and longtime New York Giants quarterback, to star in its first-ever NFL campaign. The move, delivered with a wink, playfully benches actor Danny DeVito, who has served as the brand’s celebrity frontman for the past three years.The campaign signals a new era for Jersey Mike’s, which has been steadily growing from a regional favorite into a national powerhouse. With a recent majority…

Sports streaming platform FanCode said the company made a strategic decision in June to wind down its ecommerce platform FanCode Shop to focus on its core content offerings. The website sold authentic sports merchandise like jerseys and collectables from various teams and brands. The Economic Times was the first to report on this matter. According to the company, the website will continue to run till October and will fulfil all orders placed on the site during that time. “At FanCode, we’ve always taken pride in building for sports fans. In June, we made the strategic decision to wind down the…

Opinions expressed by Entrepreneur contributors are their own. I run a boutique marketing agency, but despite our agency size, we work with some notable brands and growing, funded startups, but I am not going to sugarcoat it. Business has been slow. Earlier this year, we had a couple of clients who “put marketing on pause” despite the good metrics we were getting them, and a manufacturing client literally backed down from a contract because of the tariffs.At first, I took things a bit personally, but then when I connected with other fellow agency owners and consultants, I noticed that many…

Opinions expressed by Entrepreneur contributors are their own. Even the staunchest capitalists acknowledge the tension between profit and social good. In a consumer-driven society, money often overshadows morals.Many founders claim their companies exist to make a difference, but in a system that prioritizes profits, good intentions are easily squeezed out. The Green brothers stand out as rare exceptions.Award-winning authors and YouTube trailblazers Hank and John Green have a storied history of supporting global health causes. At first, they did so by raising awareness with their platform. Now, the always innovative brothers are trying a more active form of philanthropy. Their…

In 2019, Julie Mulligan and her husband Chris Barish opened Black Tap, a laid-back burger joint in New York City’s SoHo. “It was inspired by the images and music we grew up with: Warhol, Basquiat, ’80s and ’90s hip hop and pop,” Mulligan told Entrepreneur.Since its launch, Black Tap has expanded nationally and globally, thanks in part to its viral social media-friendly CrazyShakes.As the company announced new iterations of the brand — Tender Crush, a crispy chicken concept at the Rio in Vegas, in SoHo, and at Terminal 8 in JFK this fall; and Singles & Doubles, a fast-casual burger…

The proposed GST reforms, which would lower tax rates on common man items, will boost consumption and could cancel out the impact of 50% US tariffs, BMI, a Fitch Solutions Company, said on Thursday.Since its inception, Goods and Services Tax (GST) has grown to be the second-largest source of fiscal revenue after income tax, amounting to around 30% of total revenue and 2.5% of GDP in FY2024-25.However, the fiscal impact of the reform will probably be mild, BMI said.Goods and services are currently charged under a four-tier system with rates ranging from 5% to 28%.GST reform, proposed by the Centre,…

Opinions expressed by Entrepreneur contributors are their own. After conquering the world’s 14 toughest peaks in record time, Nepali-born Nims Purja rose as a bold voice for the often-overlooked Sherpa guides. In the process, he became the first true celebrity mountaineer of the social media era — and one of the most debated figures in the global climbing scene.His path wasn’t paved with venture funding or viral hacks — it was carved out with ice axes, discipline and a refusal to accept the limits others set. Purja is not just a climber; he’s an entrepreneur of his own brand, built…

Opinions expressed by Entrepreneur contributors are their own. In the first leadership meeting after an acquisition, the focus inevitably turns to the numbers on a spreadsheet. Leaders analyze the P&L, debate synergies and map out cost-cutting measures, believing they are taking firm control of their new asset. This, however, is a dangerous illusion because while the numbers provide a snapshot of past performance, I’ve found they’re lagging indicators, blind to the true, forward-looking value drivers of the business.In turn, the most critical warning signs of a troubled integration are revealed in the conversations — or lack thereof — about the…

Kansas City loves its Chiefs. And loves love apparently.Following Taylor Swift’s Instagram post announcing her engagement to Travis Kelce, the Kansas City Star reports that H&R Block, headquartered in Kansas City, informed its employees that they could go home early to “celebrate love.”Tiffany Monroe, H&R Block’s chief people officer, sent an email to the company, stating:”Let’s be honest: between checking social feeds, debating, potential wedding playlists, and most importantly — telling your friends what married filing jointly means, I know focus is in short supply this afternoon,” she wrote.Related: Taylor Swift Reveals New Album ‘The Life of a Showgirl'”So here’s…