Azmarq Technovation, which provides communications tools to companies, has been through many ups and downs since its launch in 2014. It began as a company offering enterprise communication solutions before becoming an AI-driven platform.
“We faced all sorts of challenges. We have spent countless nights coding to deliver a product that ultimately did not succeed. But we kept bouncing back. We had tough competition from bigger players with an already established presence in the market, but we didn’t deter,” says Imteyaz Ansari, Founder and CEO of Azmarq.
The startup says its communication tools incorporate emerging technologies at affordable prices. Headquartered in Noida, the company has an office in Mumbai and recently expanded to Dubai, where it operates as Baynix.ai. With over 35 employees, the company is operated by Ansari, and CTO and Co-founder Aqueel Ansari.
Incorporating AI into its services
The startup is not developing its own AI but instead functions on a wrapper model and uses ChatGPT 4 and DeepSeek R1. It also incorporates other tools for particular use cases, depending on its clients. Azmarq is big on security. Since its early days, when it was programming in PHP, it started catering to encrypted solutions that Ansari believes became the company’s USP.
The startup provides communication services across multiple channels like SMS, Rich Communication Services (RCS) and through third-party applications like WhatsApp. It also provides voice services across both inbound calling (where a customer calls a toll-free number) and outbound calling (where a company can broadcast its voice campaign to its target audience).
However, Azmarq says its USP is its omnichannel services that do not spam.
“So let’s say I am trying to contact you and your primary communication channel is WhatsApp. Our product would first send you a message there. In case your WhatsApp is not working, the product will automatically opt for your second channel (RCS, SMS or anything else), and so on until the message has been delivered. This is looked over by our AI,” Ansari tells YourStory, adding that if the customer wishes, they provide additional info to ensure that no data gets duplicated or delivered to a user more than once.
Its services also entail an AI-led spam filter algorithm that regularly checks for spam content and puts an end to it. The client can also use Azmarq’s technology to add a duration after which that message, if not replied to, will be resent. Outside of these, various other options are provided for a customer to set things up according to their needs.
The B2B startup has partnered with Meta and Google and offers monthly subscriptions of Rs 1000, Rs 2000, and Rs 3000 for its ‘Basic’, ‘Advance’ and ‘Enterprise’ services. It also offers annual plans.
Clients can also opt for pay-as-you-go services. But the founder reiterates that about 70% of its clients opt for the annual model. Azmarq boasts having over 400 clients—a majority of them in the fintech sector—with an 80% retention rate.
“As we recently opened our operations in Dubai, we have about 15 clients there. With a combination of our strong domestic momentum and our active expansion into the UAE and MENA markets, we are targeting to go beyond 1000 clients by the end of this year,” he says.
Some of its clients include Taco Bell, Godrej Properties, Shoppers Stop, and Mahindra Logistics, among others. The company operates across various sectors like QSR, Automotive, Real Estate, Retail, Energy, Logistics, BFSI, and ISP. It has powered over 30,00,000 conversations daily across WhatsApp, RCS, SMS, Voice, and Email.
Expansion and funding
With plans to open an office in Bengaluru, the startup also aims to soon launch a mobile app for team conversations.
“We are developing the app in such a way that customers on the field do not need to access their laptops to get our services. The app will function on both iOS and Android. We are building an easy access to social media platforms on the app, which would eradicate the need to log into various platforms manually and our customers would be able to directly launch an ad campaign through our app itself,” he says. The app is set to launch by September.
With almost 10 years of operations, Azmarq continues to remain bootstrapped.
“Various things happened. COVID set us back a bit. Right now we have generated interest from the investors, but we are still evaluating things,” says Ansari.
According to an IMAARC report, the Indian CPaaS market is valued at $706.8 million and with a current compound annual growth rate (CAGR) of 26.32%, it is projected to be about $6.7 billion by 2033. Azmarq hopes to capture 5–12% of that market by the end of FY26.
In the previous financial year, the startup recorded about Rs 20 crore in revenue and it is planning to cross the Rs 35 crore mark this year.
It competes with companies such as California-based Gupshup, Gurugram-based ValueFirst and New York-based Haptik.
Edited by Affirunisa Kankudti
