Co-hosted by Billboard Korea and the Seoul Business Agency, the RUNWAY TO SEOUL FASHION+MUSIC SHOW officially launched on June 25 with a successful opening listening party at the DDP Showroom.
The event marked the beginning of a new exhibition series that blends Seoul-based fashion brands and K-pop artists, celebrating collaborative creative expression. The night featured electrifying performances from four K-pop acts across genres including hip-hop and R&B — Homies, Coogie, BIG Naughty and Jang Wooyoung (2PM) — as well as back-to-back DJ sets from Korea’s top DJ crews FIXL, Daywalker and Jin Rico, turning the venue into a high-energy showcase.
Running from June 26 through July 20, the exhibition brings Billboard Artist magazine photo spreads to life as immersive, physical installations.
Stunning visual scenes featuring JISOO, ATEEZ and PLAVE — each of whom has graced the cover of Billboard Korea’s special editions — are reimagined through contemporary art, lighting, and spatial design. Visitors can experience the aesthetic and narrative of each artist in an immersive, multi-sensory format.
Additionally, 11 domestic fashion brands—each with prior collaboration experience with K-pop artists—participated in the exhibition, presenting custom-designed garments and original installations. These branded zones elevate the exhibition’s creative integrity and visual diversity.
The ‘RUNWAY TO SEOUL FASHION+MUSIC SHOW’ is open daily at the DDP Showroom, located inside Dongdaemun Design Plaza, through July 20. Admission is free and open to the public without reservation.
The exhibition operates from 10 a.m. to 7 p.m. daily.
