- Brihati, founded in Patna in January 2024, aims to close dietary gaps with culturally rooted superfoods.
- Co-founder Sima Singh brings leadership experience from Bharti Airtel and focuses on product development and HR.
- The startup stands out through R&D-driven innovation and sustainable, ready-to-eat health foods.
- Supported by Subagris, IIT Patna, and IIM Kolkata for mentorship and networks.
- Brihati plans to expand globally with premium, health-focused offerings like diabetic meals and PCOD-friendly green tea.
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Key Takeaways
- Brihati, founded in Patna in January 2024, aims to close dietary gaps with culturally rooted superfoods.
- Co-founder Sima Singh brings leadership experience from Bharti Airtel and focuses on product development and HR.
- The startup stands out through R&D-driven innovation and sustainable, ready-to-eat health foods.
- Supported by Subagris, IIT Patna, and IIM Kolkata for mentorship and networks.
- Brihati plans to expand globally with premium, health-focused offerings like diabetic meals and PCOD-friendly green tea.
In a world where wellness is both a trend and a necessity, Brihati is emerging as a promising contender from the heart of Patna. Founded in January 2024 by Manish Singh, this food startup is more than just another health brand. It’s a cultural revival wrapped in convenience, offering ready-to-eat, functionally rich superfoods that balance traditional knowledge with modern nutritional science.
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The Inspiration Behind Brihati
For co-founder Sima Singh, Brihati began as a personal journey. After years as a zonal head at Bharti Airtel, she decided to pivot toward something closer to her roots and passion: holistic health. The name “Brihati” represents scale and strength — values embedded in the brand’s DNA.
“Do whatever you love to do,” says Singh, whose leap from telecom to wellness is not only bold but also deeply intentional.
A Mission to Heal, Sustain, and Empower
Brihati’s core mission is to offer healthy, sustainable food solutions that address modern dietary gaps while reviving culturally significant ingredients. Their products, ranging from plant-protein mini meals to diabetic-friendly blends, are rooted in functional nutrition, incorporate culturally familiar superfoods, and are packaged using eco-conscious materials.
In addition to promoting wellness, Brihati enhances rural livelihoods by sourcing ingredients responsibly, thus reinforcing its social and environmental impact.
Building a Culture of Quality
With a team led by Singh, who oversees product development and HR, Brihati focuses on hiring individuals with honest, natural personalities and a qualitative mindset. This culture-first approach supports innovation, particularly in research and development, a key differentiator in the competitive health food space.
Institutional Support and Global Ambitions
Backed by institutions like IIT Patna, IIM Kolkata, and Subagris, Brihati has benefited from expert mentorship and expanded access to networks. Although self-funded for now, its achievements are already global: participation at IFE London and product listings on Walmart highlight its rapid ascent.
Brihati’s market, which includes health-conscious individuals in higher income groups, aligns with its premium pricing strategy. The $24.4 billion health food sector presents a sizable opportunity, and Brihati is positioning itself to capitalise through D2C channels and targeted digital outreach.
Differentiating Through Depth
Competing with established names like Organic India and 24 Mantra, Brihati carves its niche with intensive R&D and tailored product development. This depth enables the brand to deliver unique offerings such as:
- Diabetic meals with balanced macros
- Green teas designed for hormonal health (PCOD)
- Plant-protein shakes as quick, wholesome meals
Supply chain logistics remain a challenge, but the team is actively working on streamlined solutions to ensure consistent delivery and scalability.
Looking Forward: From Local Roots to Global Reach
Brihati’s immediate goal is ambitious: achieving Rs 100 crore in revenue. Long-term, it envisions itself as a globally recognised wellness brand with Indian roots. As it expands product lines and explores new geographies, the startup remains grounded in its mission — to nourish with purpose.
Its recognitions from Startup India, IIT Monopreneur, and the Bihar Accelerator Program are not just badges of honour, but signals of a startup ready to grow.
