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Nearly a year after six-time Olympic medalist Suni Lee stunned in the Cotton x LoveShackFancy Americana Collection, eight members of the Dallas Cowboys Cheerleaders team — including Reece Weaver, Kylie Dickson, Camille Sturdivant and Kelly Villares — are fronting another exclusive brand crossover. Introducing: LoveShackFancy’s America’s Sweetheart Cotton Collection, dropping Tuesday, June 10 at 9 a.m. ET.
The latest iteration of Cotton x LoveShackFancy features 28 styles in both women’s and girls’ sizes — a combination of limited-edition designs and best-selling silhouettes, all crafted from versatile, ultra-soft and breathable cotton fabric. And each piece, of course, embodies LoveShackFancy’s signature flirty, feminine and effortlessly romantic aesthetic.
Clothing and accessories range from swimsuits, crewnecks and casual tanks to maxi dresses, denim jackets and mini skirts. Red, white, blue and pink are front and center throughout the entire catalog of all-American attire.
The Dallas Cowboys Cheerleaders “America’s Sweethearts” for Cotton x LoveShackFancy
Cotton x LoveShackFancy
“This campaign is a celebration of American icons, and to me, cotton is one of them,” says Rebecca Hessel Cohen, LoveShackFancy’s Founder & Creative Director. “It’s one of our most essential fabrics, timeless, breathable, and soft, and at the core of so many of our most feminine, heritage-inspired designs. When we thought about who embodies that same spirit of tradition, strength, and style, the Dallas Cowboys Cheerleaders were it. I’m so inspired by these women and their ability to show up with heart, grit, and 110% energy every single day.”
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“Our renewed collaboration with LoveShackFancy, inspired by the iconic Dallas Cowboys Cheerleaders, strategically highlights cotton’s role in driving cultural relevance and consumer connection,” adds Kim Kitchings, Senior Vice President of Consumer Marketing at Cotton Incorporated.
Shop Cotton x LoveShackFancy’s America’s Sweethearts capsule collection, while supplies last, at loveshackfancy.com and in LoveShackFancy boutiques.
