“Our Legendary Longwear Lip Liner was created for that kind of play—precision when you want it, blur when you need it,” she added. “Its PermaLock Technology gives you waterproof, smudge-proof, transfer-proof performance for 8 hours, while the creamy gel texture lets you define, diffuse, or reinvent your lip look.”
The 54-year-old continued, “Pair it with your favorite MatteTrance™ Lipstick or LiquiLUST™ and watch how quickly you find your signature. Or better yet, create a new one every day.”
Or, if you’d rather recreate, say, a certain “Karma” singer’s signature look, McGrath has tips for personalizing a red lip.
“If you want something cool and classic, a blue-based shade like ‘Elson’ is perfection,” she wrote. “For warmth and vibrance, try an orange-leaning crimson like ‘OBSESSED!’ But confidence is the real secret—it’s about owning the red.”
Of course, even McGrath admits that she’s learned a thing or two about makeup from everyone’s favorite cherry-lipped Taylor, as well as beauty influencers like The Lipstick Lesbians and Aditya Madiraju.
“A lot of celebrities I work with are so well versed in makeup already,” McGrath admitted. “I used to joke to Taylor Swift that she should join my makeup team. She’s on it!”
All of McGrath’s clients, she said, at the very least provide her “endless inspiration.”
“They remind me that makeup isn’t just about technique—it’s about transformation, vulnerability, performance,” she said. “I learn just as much from watching their process of stepping into a character or emotion as they do from me.”
