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If you’ve been wondering what is Summerween? Here’s the short answer: it’s Halloween… but in July. The trend started with the cult-favorite animated show Gravity Falls and has since taken over TikTok, Pinterest, and now? Your favorite stores. Summerween is all about bringing spooky vibes to the sunniest season—because who says ghosts only come out in October? Target and Michaels just dropped early Halloween decor with prices starting at $7, and yes, it’s everything.
Whether you’re into cute pumpkins or full-on haunted mansion gothic decor, there’s no better time to embrace your hot ghoul summer. No tricks here—just treats, thrills, and an excuse to start celebrating spooky season a few months early. So light a fall-scented candle, queue up a summer-themed horror flick (AKA Sleepaway Camp), and lean into the weird and wonderful world of Summerween.
