InPrime Finserv, a Bengaluru-based non-banking financial company (NBFC) focused on India’s emerging middle class, has raised Rs 50 crore ($6.02 million) in a Series A1 funding round led by Pravega Ventures. Existing backers Z47, InfoEdge Ventures, and Kettleborough VC also participated in the round.
The company plans to use the funds to expand into underserved geographies across India, particularly targeting micro-entrepreneurs and informal households often left out of the formal financial ecosystem.
“Our Prime customers—the emerging middle class driving India’s informal economy—bring relentless drive and determination that keeps local economies humming,” said Rajat Singh, Co-founder and CEO of InPrime Finserv. “Yet, when it’s time to fund their next leap, they are forced to stitch together loans, one painful step at a time. We are fixing that.”
Founded in 2021 by Sneh Thakur, Manish Raj, and Singh, the company offers credit products to micro and nano entrepreneurs, self-employed professionals, small retailers, and individuals in agriculture and allied sectors. The founders previously held leadership roles at Ujjivan Small Finance Bank.
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InPrime says it has served more than 7,500 households to date, disbursing nearly Rs 100 crore in loans. Over the next 12 months, the company plans to expand to about 50 locations, including in Karnataka, Uttar Pradesh, Rajasthan, and Haryana. It also plans to enhance its product suite, deepen digital distribution through tools like its vernacular “Credit-O-Meter,” and enter secured lending.
“InPrime is building where it truly matters,” said a spokesperson from Pravega Ventures. “Their first-principle thinking, sharp customer insight and disciplined execution make them exactly the kind of company we back at Pravega.”
Z47 founder and investor Avnish Bajaj added: “Expanding credit access for the real economy is core to India’s path to becoming a developed nation. The founding team of Rajat, Sneh, and Manish have an enviable through-cycle track record of executional excellence in serving this customer set with deep empathy and are building a generational institution in financial services.”
The company also intends to explore co-lending partnerships to scale its loan book and diversify capital sources.
Edited by Megha Reddy
