LetsVenture, a platform for private market investments, has rebranded as LVX, bringing together its various business lines under a unified identity. The company hopes to broaden its offerings across the early- and growth-stage funding landscape, and to focus more actively on investor education and exit facilitation.
The platform will now operate through three segments: LVX Start, which facilitates early-stage investments; LVX Grow, which focuses on growth-stage capital raises and secondary transactions; and LVX School, an education-focused initiative for investors participating in private markets.
According to the company, LVX’s investor base includes approximately 5,000 individuals through its Angel AIF structure and another 8,000 on its broader digital platform. It also works with more than 350 family offices and around 100 domestic and international venture capital firms. The platform claims to have supported over 900 startups to date.
“Over the past few years, we’ve expanded from early-stage investing into Series A, B, and pre-IPO transactions. This rebrand reflects that evolution,” said Shanti Mohan, Co-founder and CEO of LVX in an interaction with YourStory. “The private market ecosystem is maturing, and we’re aligning our services accordingly.”
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The company noted that a growing portion of its focus is now on exit management, including secondary share sales and institutional placements, which it views as essential for investor participation and returns. “We now generate revenue not just through capital raising but also through exit facilitation and portfolio carry,” Mohan said.
LVX also stated that its customer acquisition strategy differs from traditional wealth platforms, claiming it has kept acquisition costs low by not spending on digital marketing. “Other platforms spend Rs 6,000 to Rs 10,000 to acquire a high-net-worth individual. Our CAC is effectively zero,” Mohan said.
LVX Grow, the company’s growth-stage vertical, includes an internal investment banking function that supports transactions for companies beyond the seed and Series A stage. This includes direct participation by family offices and structured deals for VCs and institutional investors.
The company said that financials may not capture the full value of the portfolio due to the deferred exits it opted for over the last two years. “We’ve been deliberate in timing exits to maximise investor outcomes,” Mohan added.
The platform also introduced LVX School, which offers curated resources and training materials to support investor education in private markets.
The rebranding, though symbolic, coincides with a broader shift in India’s private market ecosystem, which has seen increased institutional participation and investor interest in pre-IPO and alternative investments.
“The idea is to integrate private market access, advisory, and education into a single interface,” Mohan said. “The structure is designed to support both capital formation and capital distribution.”
