Matt Damon and David Beckham are bringing back their Super Bowl characters “David & Dave” for a new extension of Stella Artois’ brand campaign.
The new campaign is called “The Collection,” with the beer brand releasing limited edition beer chalices, one based on each state (“50 States of Stella”). In the new spot, Dave Beckham (played by Matt Damon) shows off his chalice collection to David Beckham… revealing that he is one state short of all 50.
“Want to go to Wyoming?” he asks.
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“We knew we had something special with ‘David & Dave’ after their official reveal earlier this year as part of Stella Artois’ return to the Super Bowl,” says Chris Jones, vp of marketing for premium brands at Anheuser-Busch. “David and Matt have helped to create a world that fans have become invested in. And now, with ‘The Collection,’ we’re allowing consumers to participate in the next chapter of this story in a fun, engaging, and tangible way with ‘50 States of Stella.’”
Stella drinkers will be able buy chalices from whatever state they choose on Dave Beckham’s eBay shop. As with the Super Bowl spot, Affleck directed the commercial, and Artists Equity produced it.
“We wanted it to work on a number of levels. I’s supposed to be really about the connection between the brothers, because this whole idea of ‘Moments Worth More’ is what the whole campaign is centered around,” Damon told THR earlier this year. “The campaign itself just follows that relationship and builds on it like a story, as they get into these various adventures together, and as these estranged brothers get to know each other. But we also want it to be entertaining and fun for everybody, so you’re kind of looking forward to the next little episode that comes along.”
