Scooter Braun thinks Justin Bieber hit the sweet spot with his new album.
Days after the “Baby” singer agreed to pay his former manager $31.5 million for show cancellations and unpaid commissions following the end of their business relationship in 2023, the former Hybe America CEO shared his thoughts on Justin’s latest album, Swag.
“This is, without a doubt, the most authentically Justin Bieber album to date,” Scooter wrote on his Instagram Stories July 12. “It’s beautiful, raw, and truly him. And that matters.”
After all, it was Scooter that discovered the Grammy winner in the late aughts after stumbling upon one of his performance videos on YouTube. And while the two have since cut ties for good, the 44-year-old—who also worked with Taylor Swift, Ariana Grande and Demi Lovato before retiring from music management last year—made it clear that he will never stop cheering Justin on.
“I’ve had the privilege of witnessing his growth for almost two decades,” Scooter gushed. “Along every journey, there comes a time when an artist fully steps into their own—and that’s what he’s done here. He poured his soul into this project, and you can feel it in every single run.”
