BuzzFeed editor Melanie Aman swears by this stuff:
“I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it, too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a bottle and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.
Olaplex was my go-to before I tried K18, and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn’t taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then you can style your hair (or just let it air dry like I do).
I’ve found that my hair is softest the next day, so don’t be discouraged if your hair looks or feels the same the day you use it. One last thing: It is pretty pricey, but a little goes a long way. The full-size 50-mL tube lasts me ~four months, and eventually, K18 can become a maintenance product, so you won’t need to use it every time you wash your hair.”
Promising reviews: “This has fixed my hair! My new hairstylist used this on me once before and told me to get some to help fix prior damage from a previous hairstylist, and this has been a life-changer! I started off using it once a week, and now I use it every few weeks.” —Mjbaby23
“Wow. I have never used a product where I have seen a difference in just one use. It is pretty pricy, but it is so worth it. It left my curls healthy and hydrated. I have 3a curls, divided into three sections, and I used one pump on each section. I love that this brand has light/no fragrance. Curly hair product scents can be very overwhelming and make me nauseous. I would buy this product all over again!” —Anonymous
Price: $29+ (available in two sizes)
