Disney's House of Mouse Tour Unveils New Collabs, Exclusives in L.A.

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Following stops in London and Rio, Disney‘s House of Mouse global tour made is first North American stop in Los Angeles to reveal new collaborations and exclusive merch.

The one-night pop-up took over NYA Studios West on June 5 and featured the unveiling of the latest Disney Store merch tied to the 70th anniversaries of Disneyland and Lady & the Tramp and Daisy Duck’s 85th birthday, very Cowboy Carter-ready western-themed goods and much more. The immersive event also debuted streetwear-inspired Mickey & Friends apparel, activewear and accessories from Shoe Palace; nostalgic clothing from Gap, Aeropostale and Hot Topic; jewelry from Pandora; eyewear from Sunglass Hut; beauty tools and accessories from Touchland, Tweezerman, Kitsch and UnBrush; cosmetics from Basin and House of Sillage; collectibles from Pop Mart; tech accessories from Popsockets; and more.

Many products are available to shop now, and others will drop on June 6 and after exclusively online at the Disney Store and Shoe Palace. Disney’s official boutique will offer graphic pullover sweatshirts showcasing the evolution of Mickey and Minnie Mouse over the years; Eras Tour-inspired pastel fleece sweaters staring Mickey, Minnie and Goofy; and charming Urupocha-chan plushes fom Disney Store Japan. Shoe Palace’s assortment features standouts such as a denim worker’s jacket, Mickey Mouse jerseys, Minnie Mouse tennis skirts, vintage-inspired jorts and a bowling bag, to name a few.

Thursday night’s private feature also featured immersive installations and a live set by the oh-so-ubiquitous DJ Pee .Wee (a.k.a. Grammy-winning musician Anderson .Paak). The celebration has already made stops in London and Brazil, and will next head to Shanghai and Australia.

The House of Mouse L.A. event comes after former Hundreds co-creator Bobby Kim was named vp of creative for the Americas at Disney Consumer Products. Though the new Disney exec has yet to unveil his debut Disney designs (he stepped into his new role in March), Kim explained that the global tour “is about creating a contemporary experience with Mickey & Friends through unique brand touchpoints. Our goal is to highlight the emotive storytelling around these iconic characters and what they represent to a generation that seeks authenticity above all else. They’re the OG friend crew, and it’s fun to continue exploring and celebrating a friendship that’s so timeless.”

Shop some of the new exclusives below and keep your eyes peeled as products drop in the coming weeks at disneystore.com, shoepalace.com and other retailers.